Courage
Keep asking what could be better.
The name behind the color
Amy Errett named Madison Reed after her daughter. The ambition was personal: better color, thoughtful ingredients and better care for people.

A little help from Madi
Thoughtful answers about color and care.
Keep asking what could be better.
Be honest, real and accountable.
Find something to celebrate in the everyday.
Care for clients and community.
Make room for people to be themselves.

Thoughtful formulation
Radiant permanent color is made without ammonia and includes keratin, argan oil and ginseng root extract.
Learn what is in your color, and read the directions and safety precautions before every use. Ingredient statements apply to the named formula and cannot guarantee absence of reaction.
The people behind your color
Care runs through the work: the products we make, the Color Bars we welcome you into, and the questions we help you answer.
