Cover grays.
Radiant Hair Color Kit
Permanent color for full gray coverage.
Modena Brown · 5.5NNNShop permanent shades
Home
Expert color. A more personal beginning.
A little about your hair. A clearer idea of what’s next. Find color that fits your life, at home or in expert hands.
Prefer expert hands? Book a Color Bar visit
A little help from Madi
Your color questions. One thoughtful conversation.
From full coverage to the days in between.
Product families · Example shades shown
Permanent color for full gray coverage.
Modena Brown · 5.5NNNShop permanent shades
Temporary mascara for stray grays. Washes out with shampoo.
Hair + brow mascaraShop root touch-ups
Clear shine, without adding color.
Gloss · Clear ShineShop clear gloss
Demi-permanent color to boost color or softly blend grays.
Demi-permanent color · Example shownShop demi-permanent shades
Beth · Milano Brown 5NAC · Customer story, 2015
An archived individual result. Results vary.
Start with what you’d like: gray coverage, a quick touch-up, more shine or help from a colorist.
Hair Color Bars
Let a licensed colorist help you choose
and take care of the application.
$49 / year
$49/year, up to 15% on auto-delivery/one-time color, free shipping, $10 per $150 eligible spend, 10% other products/services; annual Roots up to $90 with booking.
Plus benefits & termsRoots, as often as you need.
Location-dependent price; every 28 days, 13 charges/year, basic roots; up to 20% additional services and 10% retail; extra product excluded.
See local prices & termsFind a tone you love. Your starting color and history
help determine what’s possible.
Find options for your color goals
Find options for your color goals
The name behind the color
Amy Errett named Madison Reed after her daughter. Her founding idea: better hair color, thoughtful ingredients and better care for clients and community.
Read our storyFemale founded. Female led.
Meet our ingredients